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Friends, due to shortage of time, I am updating the re-collected questions from Jan 2017 posted by our group members. Let me update this page with the answer as and when I get time. Till then you all can go through the book/internet and update yourselves. Wish you all the very best for your exam.


Maslow's Hierarchy of Needs

While considering the marketing of a product, whether a physical or a service product, we must understand the customer's need as per Maslow's theory of hierarchy of needs and human behaviour:

Physiological needs - food, drink, oxygen, sleep
Safety needs - avoidance/protection from threatening situation and economic security
Social needs - friendship, affection and sense of belonging
Esteem needs - self-respect, recognition, status and success
Self-actualisation - self-fulfilment



Off-Balance Sheet Items are those items in the books of a bank, which are not mentioned in the balance sheet of the bank. These items are not assets or liabilities to be reported in the balance sheet as on the date of balance sheet, but may get converted into an asset or liability at a later date, depending on the happening of a certain event. These items are contingent upon certain breach of commitments and are also called contingent liabilities.

These contingent liabilities have to be disclosed as 'Notes to the Balance Sheet'. But once these commitments crystallise, these also become part of the assets or liabilities of the bank and have to be shown in the balance sheet. These items include:

(a) Direct credit substitutes, e.g. general guarantees of indebtedness (including standby LCs serving as financial guarantees for loans and securities) and acceptances (including endorsements with the character of acceptance).
(b) Certain transaction-related contingent items (e.g. performance bonds, bid bonds, warranties and standby LCs related to particular transactions).
(c) Short-term self-liquidating trade-related contingencies (such as documentary credits coUateralised by the underlying shipments).
(d) Sale and repurchase agreement and asset sales with recourse, where the credit risk remains with the bank.
(e) Forward asset purchases, forward deposits and partly paid shares and securities, which represent commitments with certain drawdown.
(f) Note issuance facilities and revolving underwriting facilities.
(g) Aggregate outstanding foreign exchange contracts.
(h) Take-out finance in the books of taking over institution (i) Unconditional take-out finance
(i) Conditional take-out finance (iii) Non-funded exposures to commercial real estate.
(i) Guarantees issued on behalf of stockbrokers and market makers.
(j) Commitment to provide liquidity facility for securitisation of standard asset transactions.
(k) Foreign exchange open position.
(l) Open position in gold.


PMSBY will offer a renewable one year accidental death cum disability cover of Rupees Two Lakh (Rupees One Lakh for partial permanent disability) to all savings bank account holders in the age group of 18 to 70 years for a premium of Rs. 12/- per annum per subscriber.

PMJJBY on the other hand will offer a renewable one year life cover of Rupees Two Lakh to all savings bank account holders in the age group of 18 to 50 years, covering death due to any reason, for a premium of Rs.330/- per annum per subscriber.

APY, the third scheme to be launched, will focus on the unorganised sector and provide subscribers a fixed minimum pension of Rs. 1000, 2000, 3000, 4000 or Rs. 5000 per month starting at the age of 60 years, depending on the contribution option exercised on entering at an age between 18 and 40 years. Thus, the period of contribution by any subscriber under APY would be 20 years or more. The fixed minimum pension would be guaranteed by the Government. While the scheme is open to back account bank account holders in the prescribed age group, the Central Government would also co-contribute 50% of the total contribution or Rs. 1000 per annum, whichever is lower, for a period of 5 years for those joining the scheme before 31st December, 2015 and are not members of any statutory social security scheme and are not income tax payers.


Eligibility - Any Individual, Proprietor, Partner etc.
- Engaged in non-farm & allied to agriculture activities.
- For starting/extending business activities such as Manufacturing, Trading and Services & Activities allied to Agriculture.

Loan Amount - Maximum upto Rs. 10.00 Lakh

3 category named as under:-

1. Shishu – Loans upto Rs. 50,000/-
2. Kishore– Loans above Rs. 50,000/- to Rs. 5.00 Lakh
3. Tarun – Loans Above Rs. 5.00 lakh to Rs. 10.00 Lakh

SSY - Sukanya Samriddhi Yojana Account

Eligibility :

Gender: Girl child only
Citizenship: Child should be Indian citizen. NRI, OCI and other cannot open a2ccount under this scheme.
Age limit: On the date of opening the account, the child’s age should 10 years or younger.

Who can Invest: Parent, or Legal Guardian of the eligible Girl child.

Investment limit:

In 1 year, minimum Rs 1000/- needs to be invested., thereafter in multiples of 100/-
Maximum of Rs 1, 50,000/- can be invested.
Deposits can be made in lump-sum or spread out manner.
No limit on number of deposits either in a month or in a financial year.

Pradhan Mantri Jan-Dhan Yojana (PMJDY) is National Mission for Financial Inclusion to ensure access to financial services, namely, Banking/ Savings & Deposit Accounts, Remittance, Credit, Insurance, Pension in an affordable manner.

Account can be opened in any bank branch or Business Correspondent (Bank Mitr) outlet. PMJDY accounts are being opened with Zero balance. However, if the account-holder wishes to get cheque book, he/she will have to fulfill minimum balance criteria.



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